7 rules for marketing content

In the marketing world, content is king and market Kingmaker. E 'fair to say that social media marketing is the content landscape changed forever. Social networking sites like Facebook and Twitter allow greater Kingmaker, the content of lead in the market to new heights.

From a commercial point of view, marketing is content to keep you informed about their customers and are happy with their products and services. The idea is to create and publish content to help their customers and prospects. As a marketer of content, I think there are these 7 golden rules for marketing content to follow.

1 – Be original

Best thing to do is copy what the competition is a success. Although this may lead to an increase in the short term, I do not think this is the best marketing strategy for any company in the long term. If anything, reflects a lack of innovation in marketing. Of course, draw inspiration from others, and encourage companies to develop these ideas to the original content.

2 – Insight

The content must not only original, informative, instructive and interesting. It makes no sense to publish their own content, the complaint is deficient, and does not offer any knowledge of the products / services. If you have a great product, most point to offer useful content, useful information.

3 – Know your customers

As a marketer of content, it is important to customers and how that can impress your knowledge. The quality of the content is as important as the speed and amount of content. As a company, you should try to present information in an interesting way that readers will respond.

4 – Pictures

A picture is worth a thousand words - content marketing is no exception to this rule. Picture you can take a lot of words. So, do not indicate the use of images, if any. Add images, marketing campaigns, the WOW factor, not only so to use it. Instead, the content of marketing campaigns with a great combination of text and graphics in general, most of the talks.

5 – Videos

If a picture is worth a thousand words, video is worth a thousand words. Movies are a great way to display content in an intuitive way. For example, a demo of the product is well illustrated by video instead of plain text. channel on YouTube is a great way to supplement their video marketing liquid.

6 – Tone

I have seen many marketing campaigns, content can go wrong, why he chose the wrong signal. Nobody likes to read the content and promotional intrusive. Shameless sales pitch is never used something good for his campaign, paying attention to the sound of its content.

7 – Interactivity

content marketing is a dialogue between the customer and the company. If it is a means of communication between the company and no response from the customer that does not work. Reach your customers in the communications necessary for the real interest for your products and services it generates. Remember - marketing the content of two-way street and if traffic is blocked in both directions, it becomes a different song automatically disabled.